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Legal marketing

Legal marketing for law firms and lawyers

The full plan. Who the firm is for, what the site says, how a lead is handled, and which channel pays for itself.

Start legal marketing See law firm PR

Marketing that knows it is a law firm

A law firm is not a local shop with a coupon. The offer, the proof, and the words have rules. This service holds the whole system.

🧭

Positioning

Which matters, which clients, and which markets the firm should be known for.

  • Practice focus
  • Competitor gaps
  • Message a lawyer will sign
  • Who you will not take
  • A one-sentence offer for the homepage
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Site and offer

Homepage, practice pages, and calls to action that match how people hire counsel.

  • Clear next step
  • Proof that is real
  • Mobile calls that work
  • Practice pages that match the ads
  • No claim the firm cannot stand behind
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Intake path

Forms, after-hours response, and what “a good lead” means before media spend scales.

  • Form and call path
  • Follow-up timing
  • Lead quality notes
  • After-hours message that sets the next step
  • What intake marks as a bad fit
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Channel mix

SEO, PPC, and PR stay on their own pages. This service decides how they work together.

  • What to fund first
  • Shared message
  • One monthly readout
  • SEO, PPC, and PR kept on their own jobs
  • A stop rule when a channel does not consult
Firms

Solo to multi-office

A solo needs a tight offer. A multi-office firm needs markets that do not fight each other. The plan matches the size.

Rules

Advertising limits

We do not write guarantees, fake results, or testimonials you cannot stand behind. Your jurisdiction still governs the ad.

Readout

Numbers a partner uses

Leads, consults, and the channel they came from. Not a pile of charts with no decision in them.

Use this when you need the system, not one channel.

Hire SEO if the site should rank. Hire PPC if you need demand this month. Hire PR if the public story is the gap. Hire legal marketing when those pieces must share one message and one intake path.

  • Workshop the practice and the client you want.
  • Rewrite the public offer.
  • Connect site, ads, and follow-up.
  • Review what became a consult.
  • Name the channel to pause if it only makes noise.
  • Keep one message on the site, the ad, and the phone script.

A plan you can hand to a partner

Legal marketing is the system. It says what the firm is, where the lead goes, and which channel pays for itself.

Offer

One sentence

Who you help, with what matter, in which city. If the homepage cannot say it, the ads will wander.

Path

Call, form, consult

Every page needs one next step. After-hours still needs a promise of when a person replies.

Fit

Good lead, bad lead

Write it down before you scale spend. Intake should not discover the filter after the invoice.

Mix

What to fund first

SEO if you are invisible. PPC if you need calls now. PR if the market does not know the name.

Is this the same as SEO?

No. SEO is the search channel. This service decides the message, the site, the intake, and how the channels share one plan.

Do you replace our marketing director?

No. We give that person a plan, the pages, and a readout. The firm still owns the clients and the ethics calls.

What does month one look like?

A workshop, a gap list, a message a lawyer will sign, and a choice of which channel to fund first.

What will you not do?

Guarantees, fake reviews, “#1 firm” lines, and pages for matters the firm does not take.

Ask for a legal marketing plan.

Tell us the firm, the practice, and what is not working.

Open the form