As seen with
PPC
Put the firm in front of the right people today. You pay when they click. The goal is a consult, not a vanity click.
We use search data to cut waste and send budget to the matters and cities the firm wants.
Google Ads and Microsoft Ads built around practice terms, not a dumped keyword list.
Call tracking and form tracking so spend ties back to intake, not just clicks.
Where Google offers Local Services Ads for your practice, we set them up beside search.
Budgets move toward queries that become consults. Reports use words a partner can read.
That is the trade. Use it to cover the matters you want now. Use SEO so the firm is not renting every client forever. LegalTraffic runs them as separate services so each budget has a job.
Spend is easy to waste on “lawyer near me” and on cities you do not serve. This is the checklist we use first.
Name the cases. Truck wrecks, custody, estate fights. The campaign follows that list.
Jobs, pro bono, “free lawyer,” the wrong practice, and the next state over. Negatives are the savings.
The click should open the matter, the city, and a way to call. The homepage alone hides the offer.
A cheap click that intake rejects is still waste. We ask which calls became a real consult.
No. A personal-injury click in one city is not a family-law click in another. We report cost per lead and what intake kept.
Send it. We read the search terms, the geos, and the landing pages before we change bids.
Only where Google offers them for your practice and your checks pass. Search ads can run beside that, or alone.
The monthly media spend you can pause without hurting payroll. We will say if that spend cannot cover the market.
Share the practice, the cities, and whether an account already exists.
Open the form